Comparison of Search Engine Optimization(SEO) with Social Media Optimization(SMO):

Search Engine Optimization (SEO) and Social Media Optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives. But does optimizing your site for search engines hinder your SMO efforts (and vice versa) or can they co-exist? And what are the similarities and differences between the two?

SEO has been a common activity of website owners for years now. Although search engine optimization still remains largely a mystery to many webmasters and bloggers, its basic concepts have been, and still are, fairly simple. While SEO is no doubt effective, a relatively small number of websites are optimized due to a general lack of knowledge and a high price tag for most professional services. In addition to the cost, SEO is ignored by some because it is difficult to produce immediate results, and real growth in search traffic takes time.

Some Comparisons and Similarities of SEO and SMO:
LinkBuilding:
SEO - Inbound links are a large determining factor in rankings.
SMO - Links are a result of success, which means that SEO benefits from good SMO

On Page Elements:
SEO - Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.
SMO - Coding and tags are not so important, while visual attention grabbers make a bigger impact.

Titles:
SEO - The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.
SMO - Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Content Must be Easily Readable:
SEO - By search engine spiders.
SMO - By human readers.

Content:
SEO - Quality content is important in order to rank well.
SMO - Quality content is important in order to hold the readers' attention and win their approval.

Content Plus:
SEO - Content alone will not produce high rankings. The structure of the site must also be sound.
SMO - While quality content is essential, visual presentation can also make a big difference.

Analysis:
SEO - Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site's rankings.
SMO - Analysis is necessary to know what types of content draws interest.

Predictability / the Benefit of Experience:
SEO - Experts are able to reproduce success with new sites (although it's not as easy as it sounds), as the same elements can be applied.
SMO - Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

SuccessBreedsMore Success:
SEO - Trusted domains will have a positive effect on all pages, including new pages.
SMO - Power profiles on sites like Digg can keep traffic flowing with new submissions.

Social media optimization has only become popular in the past few years as the use of social networking sites has exploded. When compared with successful SEO, social media traffic is less steady. Although those who use social media effectively can consistently draw traffic with newcontent, even the best SMO experts experience large peaks and valleys in terms of traffic. But fortunately, the peaks will be very high.

One of the biggest differences between SEO and SMO is the networking aspect. SMO is heavily-reliant on networking and strong profiles, while SEO can be done without this.